How to Use LinkedIn for Marketing

Dress – Joanie*, Cardigan – Primark, Earrings – Forever21, GameBoy pin – CitrusSharpDesigns

In my job, I have to think about marketing a lot. Not only thinking about our brand as a whole, but I need to be marketing my events so that professionals from a wide range of industries will come and speak with students.

For me, one of the best platforms to market on is LinkedIn. If the people you want to reach are professionals, then this is the place you should be targeting. [Read more…]

Station Tavern, Cambridge

Cambridge is a very exciting place to be right now. Things are opening all over the place and the tribe of cool people are finding themselves flinging themselves across the city to try out each new offering.

With the completion of the new station square comes a brand new pub – The Station Tavern. The opening party was an excellent bash filled to the rafters with local influencers and business people. [Read more…]

Why Mentoring Is So Important

My last job was in a very male environment. While everyone I worked with were good people, there was a lot of masculine banter and I felt that often, as a woman, my ideas were not as valued as well as my male colleagues’.

I reached out to someone higher up in the company, a woman who was very strong in her position. She is the type of business person who can be seen as cold and heartless, but does the nasty bits of business that no one wants to do – like telling people they’re not meeting their targets. While I didn’t necessarily relate to her or aspire to be like her, I do, at some point in my life want to be a strong business woman on her level. [Read more…]

Thoughts on Comedy

Cambridge Happy Hour

Cambridge Happy Hour regular Chris Norton Walker

 

I didn’t really have a plan for what to write today, but I thought I’d write a little about comedy.

Since I started working in Cambridge, I’ve been running a comedy night called Cambridge Happy Hour, and it’s been a real learning curve for me. I didn’t think too much about hosting a night and how I would mc alongside my friend Sean, we just kind of jumped in and learn as we go along. [Read more…]

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