Soft Serve Society

Soft Serve SocietySoft Serve SocietySoft Serve Society

I remember when Soft Serve Society opened, there were so many bloggers flocking there. On Instagram I saw photo after photo of insanely cute icecream and candy floss concoctions and added it to my wish list of places to visit in London. Finally in September I was able to make a brief visit.

Their menu consists of two main types of things – sundaes and freakshakes. I went for the Cloud 9 sundae for £5.95. Now, if I were a business woman, I would want to make a similar place in Cambridge. The sundae consisted of soft serve icecream, with a very delicious strawberry sauce, two Pocky sticks and candy floss.

It was delicious, don’t get me wrong, but it is also a genius business plan.

Soft Serve Society

You can see that the thing was huge, as big as my face, and it kept me amused for a good 15 minutes or so (more if you take into account the amount of time I spent taking photos of it). There are a couple of seats in the shop, and it was quite nice having a little break there for a while.

Soft Serve Society

The real winners in this situation, however, were the Spanish ladies who came in and ordered freakshakes. They were a sight to be seen, piled high with donuts and cake.

I really enjoyed my fun little visit to Soft Serve Society. It’s not something I’d be able to go and afford every week, but as a once in a while treat, it’s perfect.

You can find Soft Serve Society at:


2-10 Bethnal Green Road

London, E1 6GY

What’s the most ridiculous icecream you’ve ever eaten?


  1. The market for instagramable food is so huuuuge right now! Can’t blame anyone for capitalizing on it, it certainly is fun. Sorta combining food art with gluttony? Haha just wishing smaller less wasteful portions were as trendy!

    • Charlotte says:

      Oh believe me, nothing went to waste here. But it absolutely could have been half as big at a cheaper price.

  2. Oh my goodness, these things look INSANE! I’d definitely get one but not sure if I could finish it all!

  3. I’ve never heard of freakshakes before, but now that I’ve looked up what that means, I’m super super hungry. 😀

    Luckily, this place is not that far away:
    Steven recently posted…So long, 2017. Hello, 2018!My Profile

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