How to use Glassdoor to Boost your Career

Most people think of Glassdoor as that place you go to when you’ve left a terrible job and you want to leave a bad review. The TripAdvisor of the employment world.

But it’s so much more than that, and I’m always keen to show students that it exists, and how to use it, as it can help you with things from getting a pay rise, to doing better in interviews.

Let me show you how.

Level 1 – Beginner

If you read my opener above and had no idea Glassdoor was a thing, these are for you. Here are the basic things you can do with the website:

Write reviews for your current and past employers (and read reviews of potential employers)

People tend to write reviews only when they’re disgruntled, so I usually advise people to take things with a pinch (or more) of salt, but the reviews on Glassdoor can be very insightful. If you have made an application to a company, you can check them out on there and see what the worst case scenario working there might be.

I feel it’s really important to also write reviews when you’re employed by somewhere really good. I love working at my current job and am often spreading the word about exactly why that is, along with job openings on our team. Good workplaces can be hard to find so spreading the love is an excellent thing to do.

Search for jobs, then learn how to successfully apply

If you’re looking to work for a medium to large company, you’ll be able to find lots of options. What’s more, there is a feature where you can search for people’s experiences applying and interviewing at that company so you can prepare better. If there’s a maths test as part of the process, or if they like to throw out completely random questions in the interview, you can step in there knowing what’s to come and even better yet – with a strategy to come out on top.

Level 2 – Intermediate

So, you’ve heard of Glassdoor and you even left a review of that company you were at 3 years ago. But you’re happy in your current role, so why should you use it?

Check salaries

Do you know how your salary compares to other people in your sector? Did you negotiate your salary when you joined? You can use Glassdoor to search for average salaries in a wide range of sectors.

So, if you find that the average salary is higher than what you get, you can use this information to negotiate a higher salary for you in your next meeting with your boss. This kind of information is much better to use than “I want more money because my rent went up” or even “if you don’t give me more money I’ll go somewhere else”.

Read the advice on their blog

If you scroll right to the bottom you’ll find Glassdoor’s blog, which has simple, well-written posts about a wide range of employability topics. Some that caught my eye are “20 companies that are hiring like crazy in Feb 2019” (including my favourite, Monzo), “4 Great Personal Statement Examples”, and “Four Keys to Passing Your Probation Period”.

Level 3 – Advanced

Pfft. You know it all already. You got your salary increase, and you could write those blog posts in your sleep, right? Well, have you used Glassdoor for this…?

Gain Labour Market Information

Labour Market Information is SUCH a dry subject but is so useful – that’s why I love it! It’s all about learning what jobs are up and coming, and which ones will be shortly dying out. If you’re sat worried about robots taking your job, or if you think that an area is going to see massive growth, then LMI is the area for you.

While Glassdoor’s blog has some great posts on the subject (like this one about high paying roles), under their research section you can find lots of really interesting statistics on what the employment scene is looking like right now. For example, here’s a great piece about the growing demand for non-tech roles within tech companies (listing Cambridge as one of the biggest areas for such roles).

If you work with young people, as I do, their research into Gen Z employment is very interesting. The stats can help a variety of people from careers advisors to recruiters. So handy.

To finish, I’d like to point out that I have not been paid by Glassdoor for this post. I just think that it’s a really amazing tool to help with employability skills and awareness of opportunities – and you know that I’m passionate about those things!

Have I missed another use for Glassdoor? Let me know in the comments if so!


  1. beerandbratwurst says

    I had no idea about the Glassdoor blog! Thank you!

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