What It’s Like To Be… A Senior Digital Media Planner


When I read through my friend’s answers, the first thing I asked them is “so, you’re pretty much Don Draper, right?” Haha. Senior Digital Media Planner sounds like those kinds of dream job everyone aspires to. I certainly would love to do something like this!

What is your job title?
Senior Digital Media Planner

What does that actually involve? What do you spend most of your workday doing?
I plan the digital media side of advertising campaigns. To get more deeper into it, basically we get a briefing from a client with a budget and campaign goals and we need to deliver everything from start to end .(This includes, researching the target group, getting offers from the publishers, checking for technical requirements, briefing the ad agency, presenting to the client, setting up the technical side oft he campaign to track results and to report the results to t he client). Also multiple hours per week I learn company strategy or new company tools.

Did you always want to do this as a job? If not, why did you come to do it?
As a kid I wanted to work in Advertising, so I could do something creative. I did an internship at the Ad Agency Saatchi & Saatchi. After my internship, there were no open jobs in Advertising, so I jumped to the Media Planning side, was a good fit as I enjoy mixing creativity and analytics.

How did you get to do your job? For example, did you train? Do internships? Did you take exams? What did you have to study at school/uni to do your job?
I studied a Bachelors Degree with the focus on Advertising and Marketing, during my studies I did the mentioned internship for 7 months. I heard that some people in Germany do 2 or even 3 internships just to get a job. Also nowadays most companies get people in with traineeships if they don’t have experience.

If you wanted to, where could you move to from this job? What could you progress to?
A lot of people go from Media companies to the client side to work for a brand/category that they have experience on from the media side. Another choice is to go on Publisher side, and work for a Website for example as a Sales Representative. I personally see myself moving to the client side, as the working hours and the benefits better in the long term.

Being honest, what’s the worst part of your job? What’s the best?
The Media companies are in a constant battle of getting new clients. This means working on „pitches“ in the late night… and if you win the client it means more work for the people, as hiring new people will take a while. The great thing of working in Media Planning is that you have a young social environment, you are working on multiple interesting projects as well as on multiple different areas of the business, so you are challenging yourself at a high level.

How is the work/life balance? Do you often have to do overtime?
The working day is from 9.00-18.00, but on average people stay until 19.00. Unfortunately sometimes you might have to work until 21.00 or even 22.00, not that uncommon if you are going on holiday and need to do a work transfer or get something done. But on the other hand, there are a lot of interesting company events and invitations from business partners that bring some balance to the hard work.

How would you describe the kind of people who are in the same field as you? Are they a good bunch to work alongside?
Most people are social and friendly, the kind of people who honestly have a good team mentality. I worked in multiple media agencies and always got a long with everyone, never heard anything too bad about other people. Social skills is a big factor that the HR focuses on while hiring people.

On a scale of 1 – 10, how would you rate the salary and benefits that come from your job? (1 being the worst and 10 being amazing)
7 The job can’t compete against the finance sector or working on client side in terms of salary but there are still good benefits that make the job worth doing.

Finally, what advice would you give to someone wanting to follow in your footsteps?
I am really happy I decided to get into Media Planning and anyone who is interested should embrace the challenge, working in Media will open many doors for you and help you build a good business network in just a few years.


  1. This is very interesting. You know, all this time following your blog, and I didn’t really *get* what you do for a living. Sounds quite fabulous!! 😀
    Rose recently posted…Ten Things of Thankful — Found It!My Profile

    • Ah this isn’t me! It’s my friend! Every Wednesday I publish the results of a survey I got a friend to do.

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